- Profile
- Advertising and public relations in the agroindustrial complex
Advertising and Public Relations
Students in Advertising and Public Relations study the function of the line manager in the current activities of the advertising and public relations department and in the implementation of a communication project on advertising and public relations; create texts for advertising and public relations, taking into account the specifics of communication channels; create the basis for special events and activities for the advertising or PR campaign.
Entrance examinations
The organization conducts entrance examinations in person and (or) using distance technologies (subject to the identification of applicants in passing their entrance examinations).
Schedule of entrance examinations
Course duration and fees
Tuition-free studying
Places available
- Full-time studying – 12;
- Part-time studying – 10.
Duration of the course
- Full-time studying – 4 years;
- Part-time studying – 4 years 10 months.
Платная форма обучения
Places available
- Full-time studying – 10;
- Part-time studying – 5.
Duration of the course
- Full-time studying – 4 years;
- Part-time studying – 4 years 10 months.
Tuition per year (2023)
- Full-time studying – 45 000 to 80 000;
- Part-time studying – 45 000 to 80 000.
During your studies you will obtain
Essential skills
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Participate in the management and organization of advertising and public relations services of public and private organizations;
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to carry out activities to improve the image of the organization, the promotion of goods and services of the firm in the market;
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to carry out operational planning and operational control of advertising work, public relations activities;
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to design programs and individual events in the field of advertising and public relations;
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to develop and prepare for the production of promotional products
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to distribute promotional products, including text and graphic, working and presentation materials in traditional and modern means of advertising
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to organize and conduct special events;
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to participate in the formation of effective internal communications, a favorable psychological climate in the team.
Material and technical base
For training uses a computer lab (10 computers), four classrooms for training sessions of all types envisaged by the program, equipped with equipment and technical means of education, as well as a media lab.
Future career
After graduation, you will be able to
- a manager of advertising and public relations in Russian and international companies, mass media, and government agencies;
- a specialist in advertising or PR agencies;
- a brand-manager;
- a press secretary, copywriter, speechwriter;
- an smm-specialist;
- a researcher in the field of communications.
Our Partners
Professors
Barlukova Oksana Dmitrievna
Head of the Department "Social Sciences and Humanities, Advertising and Tourism", Ph.D. in Sociology, Associate Professor
Area of research interests:
- Communication theory;
- Psychology of advertising and public relations;
- Sociology of advertising;
- Communication techniques in public relations and advertising;
- Speech communication in advertising and public relations.
Budnikova Natalia Sergeevna
Senior Lecturer
Area of research interests:
- Area of interest:Theory and practice of advertising and PR;
- Advertising and public relations in the public sphere;
- SMM-management;
- The basics of targeting advertising;
- Imagery;
- Organization and conduct of advertising and PR-events;
- The specifics of advertising and PR in the agroindustrial complex.
Guntypova Erzhena Sayanovna
Ph.D. in Sociology, Associate Professor
Area of research interests:
- Theory and practice of media communications;
- Foundations of media planning;
- Sociology of mass communications;
- Methods of sociological research;
- Organization and conduct of advertising and PR-campaigns.